Profile
Definition Marketing Ltd & the Hiteye.com analytics tool is proud to have become an Associate Subscriber for ABC Electronic, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS.

The product HITEYE.com (http://www.hiteye.com) has been developed to assist all types of companies (from SME’s through to large Corporate/Enterprises) understand which of their online marketing strategies are producing the required results. Tracking website traffic through from first click to point of sale and providing accurate measurement of online investment returns, HITEYE.com provides the tools and techniques to be able to assess the efficiency of any type of online marketing. These techniques monitored include pay per click (PCC), cost per click (CPC), search engine sponsored links, natural rankings, banner advertisements, comparison sites and email marketing campaigns.

All the analysis is performed in ‘real time’ so businesses can manage their advertising from day to day, and through the Search Engine Ranking Report and Competitor Ranking Report functions compare their own web ranking presence across the main search engines with that of competitors. HITEYE.com also offers the facility to monitor site visitors surfing patterns whilst they are on the site, which greatly assists in understanding which are the strong entry pages and more importantly identifying potential weak pages that are causing clients to exit the site before purchasing or contacting the company directly.

HITEYE.com also offers a website health monitoring feature, which alerts the client via SMS and email if the site goes down, a weekly E-mail/SMS marketing reporting service (if required) and a rewarding affiliate/reseller scheme.

The team behind HITEYE.com conducted research that highlighted a gap in the market for high-spec web analysis packages at a realistic price. Any size of business can benefit from the service which costs from just £25 GBP per month with no tie in periods.

Increasing year on year by 65.6%, the UK investment in online marketing and advertising rocketed to £1.4 billion in 2005 *¹ and the need for companies to quantify returns and accurately target clients is mushrooming in line with this trend.

Jon Kelly, Sales and Marketing Director, says: “Online marketing is the most powerful way to reach a target market audience, but companies spend thousands of pounds at every means available without being able to track what is working and what is not.”

He adds: “The primary aim of HITEYE.com is to enable ANY type or size of company with online exposure to qualify and quantify marketing spends, therefore ensuring that they can minimise their spend and maximise their profits.”

HITEYE.com launched its latest version of it's analytical product at ADTECH 2006, London, immediately attracting many subscribers looking to increase sales and cut advertising costs.

HITEYE.com is currently offering a free no-obligation 30 day trial. Customers can subscribe to the service by visiting http://www.HITEYE.com.

Accreditations held by Definition Marketing Ltd
ABC Electronic Associate
Trustedwebtrader.com Member